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Consumer Acceptance of Beef Produced Under Alternative Feeding Systems

Author

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  • Schupp, Alvin R.
  • Bidner, Thomas D.
  • Clark, Nancy C.

Abstract

Much of the beef produced and sold in the United States before World War II was from grass- or limited grain-fed cattle. However, development of the modern large-scale cattle feeding industry in the 1950s and 1960s greatly increased supplies of grain-fed beef and, by the early 1970s, many American consumers found only USDA Choice beef from heavy, grain-fed cattle in supermarkets. Consumers soon became conditioned to the flavor, juiciness, and tenderness of high quality, well-marbled beef. Proponents of forage or limited grain finishing systems found little support at any marketing level.

Suggested Citation

  • Schupp, Alvin R. & Bidner, Thomas D. & Clark, Nancy C., 1980. "Consumer Acceptance of Beef Produced Under Alternative Feeding Systems," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 12(2), pages 31-35, December.
    • Handle: RePEc:cup:jagaec:v:12:y:1980:i:02:p:31-35_01
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    Cited by:

    1. Evans, Jason R. & D'Souza, Gerard E. & Collins, Alan R. & Brown, Cheryl & Sperow, Mark, 2011. "Determining Consumer Perceptions of and Willingness to Pay for Appalachian Grass-Fed Beef: An Experimental Economics Approach," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-18, August.

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