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The Relationship between Interactive Functions and Website Ranking

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  • TSE, ALAN C. B.
  • CHAN, CHI-FAI

Abstract

This study looks into different types of interactive functions, and the associative relationship between these interactive functions and website ranking. Six types of interactive functions are identified, and four of them are found to be significant in affecting website ranking. The four important types of interactive functions are Online Two-way Communication, Customization, Content Variety, and Interactive Job Search.

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  • Tse, Alan C. B. & Chan, Chi-Fai, 2004. "The Relationship between Interactive Functions and Website Ranking," Journal of Advertising Research, Cambridge University Press, vol. 44(4), pages 369-374, December.
    • Handle: RePEc:cup:jadres:v:44:y:2004:i:04:p:369-374_04
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    Cited by:

    1. Abdul Hafeez Muhammad & Ansar Siddique & Ahmed E. Youssef & Kashif Saleem & Basit Shahzad & Adnan Akram & Al-Batool Saleh Al-Thnian, 2020. "A Hierarchical Model to Evaluate the Quality of Web-Based E-Learning Systems," Sustainability, MDPI, vol. 12(10), pages 1-23, May.

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