IDEAS home Printed from https://ideas.repec.org/a/cup/jadres/v43y2003i01p2-11_03.html
   My bibliography  Save this article

American Media and the Smoking-related Behaviors of Asian Adolescents

Author

Listed:
  • GOLDBERG, MARVIN E.

Abstract

A survey of over 1,700 Hong Kong adolescents indicates that their smoking-related behaviors are related to their exposure to cigarette advertising, promotional products, and movies. American media and tobacco firms dominate these industries, resulting in strong preferences for American cigarette brands, particularly Marlboro. As a correlational study, this research does not, of itself, address the issue of causality. However, these findings do add one more dimension to a growing body of literature that cumulatively suggests a causal relationship between exposure to tobacco advertising and promotion and youth smoking.The author wishes to thank Dr. Judith Mackay, director of the Asian Consultancy on Tobacco Control, Hong Kong, and executives of the Hong Kong Council on Smoking and Health (HKCOSH) for their help in this project.

Suggested Citation

  • Goldberg, Marvin E., 2003. "American Media and the Smoking-related Behaviors of Asian Adolescents," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 2-11, March.
    • Handle: RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0021849903030010/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Charlesworth, Annemarie MA. & Glantz, Stanton A. Ph.D., 2006. "Tobacco and the Movie Industry," University of California at San Francisco, Center for Tobacco Control Research and Education qt2qz385f8, Center for Tobacco Control Research and Education, UC San Francisco.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jadres:v:43:y:2003:i:01:p:2-11_03. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/jar .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.