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Do Customers Believe in Automobile Industry Rebate Incentives?

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  • BELTRAMINI, RICHARD F.
  • CHAPMAN, PATRICIA S.

Abstract

Automobile industry promotional incentives to consumers have been used for 25 years, yet little empirical research exists in this specific area. This large-scale, national study investigates the influence of monthly payment incentives (rebates and low interest rates) on the decision process of both car and truck owners and lessees. Results are discussed in terms of both managerial applications and implications for future research.

Suggested Citation

  • Beltramini, Richard F. & Chapman, Patricia S., 2003. "Do Customers Believe in Automobile Industry Rebate Incentives?," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 16-24, March.
    • Handle: RePEc:cup:jadres:v:43:y:2003:i:01:p:16-24_03
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    Cited by:

    1. Norris Bruce & Preyas Desai & Richard Staelin, 2006. "Enabling the Willing: Consumer Rebates for Durable Goods," Marketing Science, INFORMS, vol. 25(4), pages 350-366, 07-08.
    2. Xin Chen & Chung‐Lun Li & Byong‐Duk Rhee & David Simchi‐Levi, 2007. "The impact of manufacturer rebates on supply chain profits," Naval Research Logistics (NRL), John Wiley & Sons, vol. 54(6), pages 667-680, September.

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