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Audience Effects In Consumption

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  • M.Coşgel, Metin

Abstract

Consider how your consumption would change if you were stranded on a deserted island. Isolation would eliminate all social influences on your consumption decisions, even for the same choice set. You might decide not to consume cosmetics, curtains, or neckties, and pay less attention to the style or color of your clothes, car, or furniture. These choices might not matter as much to you anymore, for you would not have to consider the reactions of other individuals to your consumption. Similarly, isolation would also eliminate social influences on your speech. Absent an audience, your choice of words would not be subject to the judgments of others.

Suggested Citation

  • M.Coşgel, Metin, 1994. "Audience Effects In Consumption," Economics and Philosophy, Cambridge University Press, vol. 10(1), pages 19-30, April.
    • Handle: RePEc:cup:ecnphi:v:10:y:1994:i:01:p:19-30_00
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    Cited by:

    1. Metin M. Cosgel, 2008. "The Socio-economics of Consumption: Solutions to the Problems of Interest, Knowledge and Identity," Chapters, in: John B. Davis & Wilfred Dolfsma (ed.), The Elgar Companion to Social Economics, chapter 8, Edward Elgar Publishing.
    2. Debucquet, Gervaise & Lombart, Cindy & Labbé-Pinlon, Blandine, 2021. "Depicting eaters and non-eaters of abnormal fruits and vegetables: Reflections of self-identity and food culture," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    3. Metin Cosgel, 2005. "Conversations between Anthropologists and Economists," Working papers 2005-29, University of Connecticut, Department of Economics.

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