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The Concept of Reputation in Business History

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  • Kobrak, Christopher

Abstract

Historical narratives have enriched, and can even do more to enhance, the concept of corporate reputation by deepening our understanding of how reputation changes over time and among different stakeholders. This literature review highlights this theme of reputation for two audiences—business historians and corporate reputation theorists. By showing how different social and political contexts shape expectations for business behavior, historical study can add new dimensions to the study of corporate reputation.

Suggested Citation

  • Kobrak, Christopher, 2013. "The Concept of Reputation in Business History," Business History Review, Cambridge University Press, vol. 87(4), pages 763-786, January.
    • Handle: RePEc:cup:buhirw:v:87:y:2013:i:04:p:763-786_00
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    Cited by:

    1. Cheng Gao & Tiona Zuzul & Geoffrey Jones & Tarun Khanna, 2017. "Overcoming Institutional Voids: A Reputation-Based View of Long-Run Survival," Strategic Management Journal, Wiley Blackwell, vol. 38(11), pages 2147-2167, November.
    2. Thibaud Giddey, 2020. "The Institutionalization of the Fight against White-Collar Crime in Switzerland, 1970-1990," Post-Print hal-03121218, HAL.
    3. Kaveh Moghaddam & Thomas Weber & Pouya Seifzadeh & Sara Azarpanah, 2021. "Internal Reputation of the Firm: CEO Retention and Firm Market Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 24(4), pages 205-221, November.

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