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William Morris, Cultural Leadership, and the Dynamics of Taste

Author

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  • Harvey, Charles
  • Press, Jon
  • Maclean, Mairi

Abstract

This examination of the social processes that inform cultural production asks how tastes are formed, transmitted, embedded, and reproduced across generations. These questions are explored through a study of William Morris, his working methods and products, and their impact on the decorative arts in Victorian Britain and beyond. Through the exercise of cultural leadership, Morris gave physical expression to the ideals and sentiments of Romanticism, and this in turn gave rise to a community of taste reaching across class boundaries and generations. Morrisian products and designs, through the agency of his disciples, became institutionally embedded, emblematic of refinement and good taste. A process model of taste formation is deployed to explore the economic and social dynamics at work in the Morris case and more generally.

Suggested Citation

  • Harvey, Charles & Press, Jon & Maclean, Mairi, 2011. "William Morris, Cultural Leadership, and the Dynamics of Taste," Business History Review, Cambridge University Press, vol. 85(2), pages 245-271, July.
    • Handle: RePEc:cup:buhirw:v:85:y:2011:i:02:p:245-271_00
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    Cited by:

    1. Hafeezullah Memon & Gayathri Madubhani Ranathunga & Virajini Medagedara Karunaratne & Samudrika Wijayapala & Nilhan Niles, 2022. "Sustainable Textiles in the Past “Wisdom of the Past: Inherited Weaving Techniques Are the Pillars of Sustainability in the Handloom Textile Sector of Sri Lanka”," Sustainability, MDPI, vol. 14(15), pages 1-29, August.
    2. Stringfellow, Lindsay & MacLaren, Andrew & Maclean, Mairi & O’Gorman, Kevin, 2013. "Conceptualizing taste: Food, culture and celebrities," Tourism Management, Elsevier, vol. 37(C), pages 77-85.
    3. Harvey, Charles & Yang, Ruomei & Mueller, Frank & Maclean, Mairi, 2020. "Bourdieu, strategy and the field of power," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 73(C).

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