Kellogg's Six-Hour Day: A Capitalist Vision of Liberation through Managed Work Reduction

Historians have recently tried to explain why the century-long work-reduction movement ended in the 1940s. A history of Kellogg's Six-Hour day program reveals that the loss of business and management support contributed to this demise. Mainstream corporations such as Kellogg's once thought that managed work reduction would save capitalism, and they developed a capitalist vision of freedom from work remarkably similar to recent socialist writings. But Kellogg's management reversed course and ultimately opposed the Six-Hour day. Instead they developed more conventional corporate views: that industrial progress is defined by more work for more people, that increasing the number of jobs is a primary economic goal (but not the responsibility of the individual firm), and that work can be perfected to become the most satisfying part of life.