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British Marketing Enterprise: The Changing Roles of Merchants, Manufacturers, and Financiers, 1700–1860

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  • Chapman, Stanley D.

Abstract

The Industrial Revolution, the Napoleonic Wars, the American Revolution, and our emergence as an independent trading nation all worked profound changes upon the British marketing enterprise, but it is an oversimplification, according to Dr. Chapman, to conclude that manufacturers quickly or entirely replaced traditional British merchant banking houses even down to World War I. He develops three phases of a long-drawn-out process of change that served Britain's needs poorly throughout the nineteenth century.

Suggested Citation

  • Chapman, Stanley D., 1979. "British Marketing Enterprise: The Changing Roles of Merchants, Manufacturers, and Financiers, 1700–1860," Business History Review, Cambridge University Press, vol. 53(2), pages 205-234, July.
    • Handle: RePEc:cup:buhirw:v:53:y:1979:i:02:p:205-234_03
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    Cited by:

    1. Peter Maw, 2010. "Yorkshire and Lancashire ascendant: England's textile exports to New York and Philadelphia, 1750–1805," Economic History Review, Economic History Society, vol. 63(3), pages 734-768, August.

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