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Bounded Ethicality and The Principle That “Ought” Implies “Can”

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  • Kim, Tae Wan
  • Monge, Rosemarie
  • Strudler, Alan

Abstract

In this article we investigate a philosophical problem for normative business ethics theory suggested by a phenomenon that contemporary psychologists call “bounded ethicality,” which can be identified with the putative fact that well-intentioned people, constrained by psychological limitations, make ethical choices inconsistent with their own ethical beliefs and commitments. When one combines the idea that bounded ethicality is pervasive with the idea that a person morally ought to do something only if she can, it raises a doubt about the practical relevance of the moral principles that business ethics theory prescribes. We call this doubt the Radical Behavioral Challenge. It consists in the idea that people cannot generally conform to the normative ethical principles that business ethics theorists prescribe, and that these principles are therefore practically irrelevant. We answer the Radical Behavioral Challenge and explore normative implications of our answer.

Suggested Citation

  • Kim, Tae Wan & Monge, Rosemarie & Strudler, Alan, 2015. "Bounded Ethicality and The Principle That “Ought” Implies “Can”," Business Ethics Quarterly, Cambridge University Press, vol. 25(3), pages 341-361, July.
  • Handle: RePEc:cup:buetqu:v:25:y:2015:i:03:p:341-361_00
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    Cited by:

    1. Hasko von Kriegstein, 2022. "The Radical Behavioral Challenge and Wide-Scope Obligations in Business," Journal of Business Ethics, Springer, vol. 177(3), pages 507-517, May.
    2. Matthew Amengual & Rita Mota & Alexander Rustler, 2023. "The ‘Court of Public Opinion:’ Public Perceptions of Business Involvement in Human Rights Violations," Journal of Business Ethics, Springer, vol. 185(1), pages 49-74, June.
    3. Silviya Dimitrova, 2017. "Ethical Issues in Multinational Companies' Business," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, issue 1, pages 224-236, November.
    4. Jauernig, Johanna & Uhl, Matthias & Walkowitz, Gari, 2022. "People prefer moral discretion to algorithms: Algorithm aversion beyond intransparency," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 35(1).

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