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The Evolution of Shell’s Stakeholder Approach: A Case Study

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  • Wei-Skillern, Jane

Abstract

Shell’s efforts to integrate the stakeholder management approach into its business practice worldwide involved the gradual development of a long-term, comprehensive strategy. This paper draws on stakeholder management theory and Shell’s experience to identify critical factors that contribute to the process of institutionalizing the principle of stakeholder management in a global company. A key lesson to be drawn from the case is the necessity of ensuring that the process allows for continuous learning, adaptation, and refinement.

Suggested Citation

  • Wei-Skillern, Jane, 2004. "The Evolution of Shell’s Stakeholder Approach: A Case Study," Business Ethics Quarterly, Cambridge University Press, vol. 14(4), pages 713-728, October.
    • Handle: RePEc:cup:buetqu:v:14:y:2004:i:04:p:713-728_00
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