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All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners

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  • Mol, Jantsje M.
  • Botzen, W. J. Wouter
  • Blasch, Julia E.
  • Kranzler, Elissa C.
  • Kunreuther, Howard C.

Abstract

Nudges based on social norms (norm-nudges) can be compelling behavioral interventions compared with traditional interventions such as taxes and regulations, but they do not work in all circumstances. We tested two empirical norm-nudge frames in an online experiment on taking measures for flood preparedness with large samples of homeowners (N = 1805) in two European countries, to evaluate the possible interactions between norm-nudge effectiveness, individual characteristics, and intercultural differences. We contrasted these norm-nudge treatments with a control and norm-focusing treatment by asking respondents to express their beliefs about what other respondents would do before making a decision relevant to their own payoff. We find no evidence of a treatment effect, suggesting that our social norm-nudges do not affect flood preparedness in the context of a flood risk investment game.

Suggested Citation

  • Mol, Jantsje M. & Botzen, W. J. Wouter & Blasch, Julia E. & Kranzler, Elissa C. & Kunreuther, Howard C., 2024. "All by myself? Testing descriptive social norm-nudges to increase flood preparedness among homeowners," Behavioural Public Policy, Cambridge University Press, vol. 8(1), pages 121-153, January.
    • Handle: RePEc:cup:bpubpo:v:8:y:2024:i:1:p:121-153_7
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