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Social norms of corruption in the field: social nudges on posters can help to reduce bribery

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  • KÖBIS, NILS C.
  • TROOST, MARLEEN
  • BRANDT, CYRIL O.
  • SORAPERRA, IVAN

Abstract

Corruption in the form of bribery continues to be a major societal challenge around the world. The current lab-in-the-field study tested whether dynamic descriptive norms messages on posters can help to reduce bribery. Before, during and after placing posters throughout a medium-sized South African town, incentivized measures of social norms and bribery were assessed in a mobile lab. A total of 311 participants stemming from the general population took part. In line with the pre-registered predictions, the results reveal that people: (1) perceive bribery to be less common; and (b) engage in bribery in a corruption game less frequently when the posters were displayed. The discussion outlines how social norms nudging campaigns can be leveraged to spur collective action against corruption.

Suggested Citation

  • Köbis, Nils C. & Troost, Marleen & Brandt, Cyril O. & Soraperra, Ivan, 2022. "Social norms of corruption in the field: social nudges on posters can help to reduce bribery," Behavioural Public Policy, Cambridge University Press, vol. 6(4), pages 597-624, October.
    • Handle: RePEc:cup:bpubpo:v:6:y:2022:i:4:p:597-624_5
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    Cited by:

    1. Lane, Tom & Miller, Luis & Rodriguez, Isabel, 2024. "The normative permissiveness of political partyism," European Economic Review, Elsevier, vol. 162(C).
    2. Maria Vittoria Levati & Ivan Soraperra & Saba Yifredew, 2023. "How to Curb Over-The-Counter Sales of Antibiotics? Evidence from a Field Experiment in Ethiopia," Working Papers 10/2023, University of Verona, Department of Economics.
    3. James Alm & Lilith Burgstaller & Arrita Domi & Amanda März & Matthias Kasper, 2023. "Nudges, Boosts, and Sludge: Using New Behavioral Approaches to Improve Tax Compliance," Economies, MDPI, vol. 11(9), pages 1-22, September.
    4. Celse, Jérémy & Grolleau, Gilles, 2023. "Fare evasion and information provision: What information should be provided to reduce fare-evasion?," Transport Policy, Elsevier, vol. 138(C), pages 119-128.
    5. Janis Zickfeld & Karolina Scigala & Christian Elbaek & John Michael & Mathilde Tønning Tønnesen & Gabriel Levy & Shahar Ayal & Isabel Thielmann & Laila Nockur & Eyal Peer & Valerio Capraro & Rachel Ba, 2024. "I Solemnly Swear I'm Up To Good: A Megastudy Investigating the Effectiveness of Honesty Oaths on Curbing Dishonesty," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-04555561, HAL.

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