Less Human Than Human: Threat, Language, and Relative Dehumanization

A government's decision to communicate in a native tongue rather than a commonly used and understood but non-native language can prompt perception through an ethnically-tinted lens. While native-language communication is commonplace and typically benign, we argue that conveying a threat posed by an outgroup in a native tongue can trigger dehumanizing attitudes. We conducted a pre-registered survey experiment focusing on attitudes toward Muslim and Chinese people in India to test our expectations. In our two-stage design, we randomly assigned respondents to a survey language (Hindi or English) and, after that, to threat-provoking or control conditions. While Muslims and China are associated with recent violence against India, the government has routinely portrayed only the former as threatening. Likely due to this divergence, Hindi language assignment alone triggers Muslim dehumanization. Indians' more innocuous views of Chinese are responsive to exogenously-induced threat, particularly when conveyed in Hindi.