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Does Campaign Length Matter? Testing for Cross-National Effects

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  • STEVENSON, RANDOLPH T.
  • VAVRECK, LYNN

Abstract

Our findings suggest that there are systematic differences in the ways that voters use the real values of economic variables when casting a vote depending on how long they have had to learn about the true state of the economy. It is possible that in campaigns of sufficient length voters may have more time to be exposed to competing campaign messages and to learn about the true state of the economy and the true policy positions of candidates. We tested this assertion on 113 elections in thirteen democracies. The test results in a confirmation of the hypothesis. In longer campaigns, voters rely more heavily on the true values of economic conditions to inform their evaluations of parties in power. In shorter campaigns, these effects are mostly absent. Campaign length seems to matter for voter learning.

Suggested Citation

  • Stevenson, Randolph T. & Vavreck, Lynn, 2000. "Does Campaign Length Matter? Testing for Cross-National Effects," British Journal of Political Science, Cambridge University Press, vol. 30(2), pages 217-235, April.
    • Handle: RePEc:cup:bjposi:v:30:y:2000:i:02:p:217-235_00
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    Cited by:

    1. Caroline Le Pennec & Vincent Pons, 2023. "How do Campaigns Shape Vote Choice? Multicountry Evidence from 62 Elections and 56 TV Debates," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 138(2), pages 703-767.
    2. James Adams & Simon Weschle & Christopher Wlezien, 2021. "Elite Interactions and Voters’ Perceptions of Parties’ Policy Positions," American Journal of Political Science, John Wiley & Sons, vol. 65(1), pages 101-114, January.

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