IDEAS home Printed from https://ideas.repec.org/a/cup/apsrev/v93y1999i02p345-361_21.html
   My bibliography  Save this article

The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988–96

Author

Listed:
  • Shaw, Daron R.

Abstract

Although presidential campaigns have been mythologized in literature and cinema, most theories of elections relegate them to a secondary role, presuming they have little effect on outcomes. Direct tests of campaigning's influence on electoral college votes are rare, mostly because statewide data on the allocation of resources and voters' preferences have been hard to obtain. Many studies suggest a minimal effect, but it is possible that a more significant influence might be found with better data on the key dependent and independent variables. This study uses data on presidential candidates' appearances and television advertising purchases to conduct cross-sectional and pooled time-series analyses of their influence on statewide outcomes in 1988, 1992, and 1996. The data demonstrate that, despite the conditioning influence of other factors, campaigning affected statewide preferences as well as the electoral college vote.

Suggested Citation

  • Shaw, Daron R., 1999. "The Effect of TV Ads and Candidate Appearances on Statewide Presidential Votes, 1988–96," American Political Science Review, Cambridge University Press, vol. 93(2), pages 345-361, June.
    • Handle: RePEc:cup:apsrev:v:93:y:1999:i:02:p:345-361_21
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0003055400217371/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hummel, Patrick & Holden, Richard, 2014. "Optimal primaries," Journal of Public Economics, Elsevier, vol. 109(C), pages 64-75.
    2. Matthew L. Bergbower & Scott D. McClurg & Thomas Holbrook, 2015. "Presidential Campaign Spending and Correct Voting from 2000 to 2008," Social Science Quarterly, Southwestern Social Science Association, vol. 96(5), pages 1196-1213, November.
    3. Eric Dunaway & Felix Munoz-Garcia, 2020. "Campaign contributions and policy convergence: asymmetric agents and donations constraints," Public Choice, Springer, vol. 184(3), pages 429-461, September.
    4. Davis, Brent, 2016. "“On the Campaign Trail: The Electoral Effects of Leader Visits”," MPRA Paper 75330, University Library of Munich, Germany.
    5. Jonathan R. Cervas & Bernard Grofman, 2017. "Why noncompetitive states are so important for understanding the outcomes of competitive elections: the Electoral College 1868–2016," Public Choice, Springer, vol. 173(3), pages 251-265, December.
    6. Lingling Zhang & Doug J. Chung, 2020. "The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections," Marketing Science, INFORMS, vol. 39(5), pages 872-892, September.
    7. Wendy K. Tam Cho & James G. Gimpel, 2010. "Rough Terrain: Spatial Variation in Campaign Contributing and Volunteerism," American Journal of Political Science, John Wiley & Sons, vol. 54(1), pages 74-89, January.
    8. Dušan Pavlović & Dimitros Xefteris, 2020. "Qualifying the common pool problem in government spending: the role of positional externalities," Constitutional Political Economy, Springer, vol. 31(4), pages 446-457, December.
    9. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
    10. Klingler, Jonathan, 2014. "Political Capital in the 21st Century: An Electoral Theory of Going Public and Private," IAST Working Papers 15-19, Institute for Advanced Study in Toulouse (IAST).
    11. Christopher J. Devine & Kyle C. Kopko, 2018. "Split Tickets? On the Strategic Allocation of Presidential Versus Vice Presidential Campaign Visits in 2016," SAGE Open, , vol. 8(3), pages 21582440187, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:apsrev:v:93:y:1999:i:02:p:345-361_21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/psr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.