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Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies

Author

Listed:
  • Sylia Berboucha

    (University of Bejaia, Bejaia, Algeria)

  • Hocine Ifourah

    (University of Bejaia, Bejaia, Algeria)

  • Naima Ayad

    (University of Bejaia, Bejaia, Algeria)

Abstract

Today's environmental and social concerns are taking on an important role in society, and the introduction of a CSR approach makes sense in order to encourage dialogue between stakeholders, while strengthening credibility and reputation on the market. The aim of this article is to determine the motivations behind the commitment of Algerian companies to a CSR approach. To achieve this, a deductive approach was adapted based on a quantitative method, using a questionnaire intended for a sample of companies in the agri-food sector. The data collected was processed using SPSS software. The results reveal that the motivations for commitment to a CSR approach for the Algerian agri-food companies studied are mainly linked to a number of factors: characteristics of the company, individual, institutional and organizational motivations.

Suggested Citation

  • Sylia Berboucha & Hocine Ifourah & Naima Ayad, 2024. "Motivations for the commitment of Algerian companies to social responsibility: An analytical study of a number of agri-food companies," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(2), pages 39-57.
    • Handle: RePEc:cub:journm:v:19:y:2024:i:2:p:39-57
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    More about this item

    Keywords

    corporate social responsibility; organizational motivations; institutional motivations; manager; agri-food company;
    All these keywords.

    JEL classification:

    • D61 - Microeconomics - - Welfare Economics - - - Allocative Efficiency; Cost-Benefit Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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