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The use of smartphones among young people

Author

Listed:
  • Assia Guedjali

    (Centre for Research in Applied Economics for Development, Alger, Algeria)

  • Riad Benghebrid

    (Centre for Research in Applied Economics for Development, Alger, Algeria)

Abstract

The aim of this article is to understand the phenomenon of the acquisition and use of smartphones by young Algerians, using a usage and gratification model approach and focusing on the user as the central actor. To do this, we targeted the category of young consumers, with a diverse sample in terms of age. The aim is to identify the level of penetration of mobile telephony by young consumers; to identify the ways in which they acquire and use mobile telephony; and finally, to identify the prospects for changes in usage practices (expectations). The recommended sample for this study is made up of 800 young consumers from the different states of Algeria. This article highlights the complexity of the relationship between young people and their smartphones, highlighting a diverse range of uses that reflect the multifunctional nature of these devices.

Suggested Citation

  • Assia Guedjali & Riad Benghebrid, 2024. "The use of smartphones among young people," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 19(1), pages 26-38.
    • Handle: RePEc:cub:journm:v:19:y:2024:i:1:p:26-38
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    More about this item

    Keywords

    young people; approach to usage; smartphone; social networks;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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