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The Regulation of Poll Reporting in Canada

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  • Tania Gosselin
  • François Pétry

Abstract

The Canada Elections Act of 2000 regulates how the media must disclose the technical information regarding election polls. But the media coverage of non-election polls remains self-regulated. We examine how the technical information regarding election and non-election polling is reported in stories published by La Presse , the Globe and Mail , and the Calgary Herald . Our results show that, although media disclosure falls well short of the polling industry's standards, the technical information surrounding non-election polls is at least as complete as the information accompanying election polls. Long articles about polls sponsored by the media that publish them provide significantly more methodological information than short articles in which polls sponsored by "outside" organizations are mentioned in passing. These findings indicate that poll-reporting routines are relatively impervious to standards and rules regulating how poll results should be communicated to the public.

Suggested Citation

  • Tania Gosselin & François Pétry, 2009. "The Regulation of Poll Reporting in Canada," Canadian Public Policy, University of Toronto Press, vol. 35(1), pages 41-57, March.
    • Handle: RePEc:cpp:issued:v:35:y:2009:i:1:p:41-57
    DOI: 10.3138/cpp.35.1.41
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    References listed on IDEAS

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    1. Peter A. Ferguson & Christine De Clercy, 2005. "Regulatory Compliance in Opinion Poll Reporting During the 2004 Canadian Election," Canadian Public Policy, University of Toronto Press, vol. 31(3), pages 243-258, September.
    2. Cristine de Clercy & Peter A. Ferguson, 2003. "Comment/Commentaire The 2000 Election and the New Elections Act Poll Reporting Provisions: Contra Professor Durand, the Law Has Merit," Canadian Public Policy, University of Toronto Press, vol. 29(3), pages 367-371, September.
    3. Claire Durand, 2003. "Reply/Réponse The New Act Has Merit if Enforced ­ Exactly What I Said," Canadian Public Policy, University of Toronto Press, vol. 29(3), pages 373-375, September.
    4. Claire Durand, 2002. "The 2000 Canadian Election and Poll Reporting under the New Elections Act," Canadian Public Policy, University of Toronto Press, vol. 28(4), pages 539-545, December.
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