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Canadian Content Laws and Programming Diversity

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  • C. Leigh Anderson

Abstract

By law, 50 percent of private Canadian television broadcasters' programming must be Canadian. The author proposes that the laws promote one mandate of broadcasting policy by increasing programming diversity. The quotas induce substitution out of the dominant category and into other categories, in response to differential costs and revenues between domestic and imported programming. To test the hypothesis, profit maximizing programming that would exist without the regulations is simulated.and compared to observed programming. Herfindahl indices (calculated for predicted and observed programming, across stations, and across time), indicate that under some assumptions of broadcaster behavior, diversity across stations is higher with the content laws than without.

Suggested Citation

  • C. Leigh Anderson, 1992. "Canadian Content Laws and Programming Diversity," Canadian Public Policy, University of Toronto Press, vol. 18(2), pages 166-175, June.
    • Handle: RePEc:cpp:issued:v:18:y:1992:i:2:p:166-175
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    References listed on IDEAS

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    Cited by:

    1. Nilssen, Tore & Sorgard, Lars, 2002. "A public firm challenged by entry: duplication or diversity?," Regional Science and Urban Economics, Elsevier, vol. 32(2), pages 259-274, March.
    2. C. Leigh Anderson & Gene Swimmer & Wing Suen, 1997. "An empirical analysis of viewer demand for U.S. programming and the effect of Canadian broadcasting regulations," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 16(4), pages 525-540.

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