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Marketing attitude of employee – its essence, main dimensions and theirs measurable indications

Author

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  • Iwona Escher

    (Wydzial Nauk Ekonomicznych i Zarzadzania UMK)

Abstract

The term of the marketing attitude of employee (or similar terms) have been existed for many years in the elaborations related to the issue of implementation of marketing concept. Despite the importance of the aforementioned variable, and its influence on the success of the process of marketing or market reorientation, the term of the marketing attitude of employee has not been yet unanimously agreed upon definitions. The main purpose of the article is not to give ready solutions and answers but to present, in a brief form, results of the investigations realized by author which can be regarded as a first step in order to define the term, describe its main dimensions and theirs measurable indications.

Suggested Citation

  • Iwona Escher, 2009. "Marketing attitude of employee – its essence, main dimensions and theirs measurable indications," Acta Universitatis Nicolai Copernici, Ekonomia, Uniwersytet Mikolaja Kopernika, vol. 40, pages 163-178.
    • Handle: RePEc:cpn:umkanc:2009:p:163-178
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