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Diseño de una metodología ágil Mfs_2022 desde la economía creativa

Author

Listed:
  • Ariza Mancilla, Jeny Alexandra

    (Universidad ECCI)

  • Ramírez Salcedo, Laura Milena

    (Universidad ECCI)

  • Fonseca, María Eugenia

    (Universidad ECCI)

Abstract

[ES]Introducción: el objetivo de esta investigación es presentar el diseño de una metodología Ágil para la gestión de proyectos, orientada a bienes y servicios aplicando fundamentos de economía creativa junto con herramientas de diagnóstico, análisis enfocados al desarrollo de nuevas unidades de negocio que generen sostenibilidad económica, ambiental y social, beneficiando la finca Seba ubicada en Puente Nacional Santander. Metodología: se identificaron puntos claves de gestión y desarrollo de negocios, de forma que, los principios establecidos en la metodología MFS-2022 sean aplicables a la elaboración de ideas propuestas por los propietarios del terreno. Resultados: se fortalecieron cada una de las fases del ciclo de vida del proyecto como son: planear, ejecutar, supervisar y controlar requeridas para la maduración e implementación en campo, de donde resulta la necesidad en utilizar herramientas innovadoras que orienten la formación estratégica de la comunidad con la intermediación de las tecnologías de la información y comunicación (TIC). Condensado por medio del prototipo de flujos pantallas de un App móvil visualizando la interacción de los stakeholders. [EN]Introduction: The main objective of this research is to present the design of an Agile methodology for project management, oriented to goods and services; based on application of fundamentals creative economy together with diagnostic tools, analysis focused on process of dealing development of new business units that generate economic, environmental and social sustainability, contributing in Seba farm located in Puente Nacional Santander. Methodology: to identify of key points of management and business development, so that the principles established in the methodology MFS-2022 are applicable to the development of ideas proposed by land owners of the land. Results: to strengthen each of the phases of the life cycle of the project such as planning, execution, supervisión, and control required for the maturation and implementation in the countryside, which results in the need to use innovative tools that guide the strategic formation of the community with the intermediation of Information and Communication Technologies (ICT). Condensed through a prototype of flow screen-Shots from a mobile App visualizing the interaction of the Stakeholders/users.

Suggested Citation

  • Ariza Mancilla, Jeny Alexandra & Ramírez Salcedo, Laura Milena & Fonseca, María Eugenia, 2023. "Diseño de una metodología ágil Mfs_2022 desde la economía creativa," Revista Estrategia Organizacional, Universidad Nacional Abierta y a Distancia, vol. 12(1), pages 163-178, February.
  • Handle: RePEc:col:000577:020290
    DOI: 10.22490/25392786.6913
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