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Factores competitivos en el sector empresarial marroquinero. Caso: pymes marroquineras departamento de Nariño

Author

Listed:
  • Arteaga Flórez, Andrea Lorena

    (Universidad Mariana)

  • De la Rosa Salazar, Diego Marcel

    (Universidad de Nariño)

Abstract

El sector marroquinero en Colombia está representado substancialmente por micro y pequeñas empresas. Si se observa desde la parte productiva, esta industria es generadora de empleo, bienes intermedios y crecimiento industrial; es volátil, porque es altamente dependiente del comportamiento de la demanda por los productos que ofrece, se incrementa o disminuye por temporalidades de acuerdo con las tendencias de la moda. Esta investigación se centra en caracterizar el sector Marroquinero en el Departamento de Nariño, partiendo de un análisis de mercado de la industria, mediante la herramienta de las fuerzas competitivas de Porter. Se realiza bajo un paradigma interpretativo y enfoque cualitativo, el tipo de investigación es descriptivo y la técnica utilizada es la entrevista y encuesta; concluyendo que es un sector poco atractivo. El sector se percibe con un nivel de rivalidad en equilibrio entre competidores, al igual que con proveedores; se encuentra en un nivel medio bajo para negociar con sus compradores, pero se ve amenazado sustancialmente por productos sustitutos; sus barreras de entrada son bajas y de salida son altas. En general, pese a las amenazas encontradas, aún tiene potencial de crecimiento y desarrollo para quienes lo conocen y sean capaces de ser innovadores.

Suggested Citation

  • Arteaga Flórez, Andrea Lorena & De la Rosa Salazar, Diego Marcel, 2023. "Factores competitivos en el sector empresarial marroquinero. Caso: pymes marroquineras departamento de Nariño," Revista Tendencias, Universidad de Narino, vol. 24(2), pages 86-111, July.
    • Handle: RePEc:col:000520:021045
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    References listed on IDEAS

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    More about this item

    Keywords

    competencia; industria textil; mercado; productividad; sector industrial;
    All these keywords.

    JEL classification:

    • D41 - Microeconomics - - Market Structure, Pricing, and Design - - - Perfect Competition
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology

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