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Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia

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  • David Puerta Hernández; Natalia Serna Montoya
  • Natalia Serna Montoya

Abstract

Aoyama, I., Koyama, S., & Hibino, H. (2012). Self-medication behaviors among Japanese consumers: Sex, age, and SES differences and caregivers’ attitudes toward their children’s health management. Asia Pacific Family Medicine, 11doi:http://dx.doi.org/10.1186/1447-056X-11-7 Banco Mundial. (2014). DEPweb: Más Allá Crecimiento Económico. Obtenido de Grupo del Banco Mundial: http://www.worldbank.org/depweb/spanish/beyond/beg-sp.html Country Intelligence: Report: Japan. (2014). Japan Country Monitor, 1-20. Hirogaki, M. (2013). Estimating consumers’ willingness to pay for health food claims: A conjoint analysis. International Journal of Innovation, Management and Technology, 4(6), 541.doi:http://dx.doi.org/10.7763/IJIMT.2013.V4.458 Hirokawa, S., & Tsai-Ling, W. (2012). Developing Effective Marketing Strategies for the Japanese Market: A Review of the Literature. International Journal Of Management, 29(3), 207-218. Hwang, I. (2013). New Governments & Economic Models in NE Asia. SERI Quarterly, 6(3), 12-21. Kim A, & Shin M. (2011). Korea’s luxury market: Demanding consumers, but room to grow . Estudios , Mckinsey & Company, Seúl. Kohlbacher, F., &Chéron, E. (2012). Understanding ‘silver’ consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world’s most mature market Japan. Journal Of Consumer Behaviour, 11(3), 179-188. doi:10.1002/cb.382 Korea.net. (s.f.). Korea.net. Recuperado el 23 de 04 de 2014, de Noticias http://spanish.korea.net/ NewsFocus/Policies/view?articleId=118039 Lincoln, E. J. (2011). Japan’s long-term economic challenges. Comparative Economic Studies, 53(3), 455-474. http://dx.doi.org/10.1057/ces.2011.13 Mitsunori, H. (2012). How Are Functional Foods Perceived in Japan? Empirical Study of Young Japanese Consumers’ Behavior. International Journal Of Management Cases, 14(4), 185-199. Morimoto, S., & Nagahata, K. (2012). The lure of online shopping sites: An analysis of rakuten and amazon in japan. The Business Review, Cambridge, 20(1), 180-187. Retrieved from http://ezproxy.eafit.edu.co/login?url=http://search.proquest.com/docview/1021196897?accountid=45662 Nakamaru, H. (2010). Trends and future issues of environmental management in japan. Asian Business & Management, 9 (2), 189-207. http://dx.doi.org/10.1057/abm.2010.2 OCDE. (s.f.). OCDE. Recuperado el 2 de 05 de 2014, de http://www.oecd.org/centrodemexico/laocde/ Salsberg, B. (2010a). Multichannel shopping in Japan: At the tipping point. Recuperado el 20 de Enero de 2014, de Consumer and Shopper insights: http://csi.mckinsey.com/Knowledge_by_region/Asia/Japan/Multichannel_shopping_in_Japan.aspx Salsberg, B. (2010b). The new Japanese consumer. Mckinsey Quarterly, (2), 80-87. Salsberg, B., Yamakawa, N., & Remy, N. (Junio de 2013). Mckinsey’s Japan Report: The Godzila of luxury set for another strong year. Recuperado el 20 de Enero de 2014, de McKinsey Consumer and Shopper Insights: http://csi.mckinsey.com/Home/Knowledge_by_region/Asia/Japan/Japan_luxury_report_2013.aspx Sakong, I., & Koh, Y. (2012). La economía Coreana seís décadas de Crecimiento y Desarrollo. Santiago, Chile : Naciones Unidas. Slater, S. (2013). Japan: Marketing Management Issues in Japan. En S. Paliwoda, T. Andrews, & J. Chen, Marketing Management in Asia (págs. 78-101). Nueva York: Routledge. Tepperman, J. (2013). Japan Is Back. Foreign Affairs, 92(4), 2-8. Garcia, C. R. (2010, August 3). Many Koreans lag in ‘green’ efforts. Korea Times, p. 3

Suggested Citation

  • David Puerta Hernández; Natalia Serna Montoya & Natalia Serna Montoya, 2014. "Entendiendo al consumidor japonés y coreano. Tendencias de exigentes mercados en Asia," Revista Digital Mundo Asia Pacífico, Universidad EAFIT, vol. 3(4), pages 25-37, June.
    • Handle: RePEc:col:000498:014496
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    More about this item

    Keywords

    Japón; República de Corea; Asia del Este; desarrollo económico; tendencias de consumo; mercadeo;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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