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Estrategias económicas de los grupos familiares magallánicos en la Patagonia argentina: el caso de los Braun-Menéndez Behety y “La Anónima”

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  • Susana Bandieri

Abstract

Las estrategias económicas de los grupos magallánicos en la Patagonia argentina, con especial atención a la familia Braun-Menéndez Behety, desde finales del siglo XIX hasta la actualidad, se caracterizan por una amplia gama de inversiones diversificadas, tanto en la ocupación de tierras para la producción ganadera como en la creación de establecimientos comerciales en las localidades más importantes del sur del país, hoy extendida a varios puntos del conjunto nacional, a través de la Sociedad Anónima Importadora y Exportadora de la Patagonia, más conocida como “La Anónima”. A ello se suman la operación de los primeros frigoríficos ovinos, distintas actividades financieras y una eficaz participación en diversos emprendimientos (líneas aéreas, navegación, servicios de telecomunicaciones, empresas editoriales, entre otras), hoy más concentrados en la actividad supermercadista y su logística específica. Distintas estrategias aplicadas en la larga duración le han permitido a esta sociedad convertirse en la actualidad en un exitoso ejemplo de conductas empresariales de carácter familiar en el país.

Suggested Citation

  • Susana Bandieri, 2021. "Estrategias económicas de los grupos familiares magallánicos en la Patagonia argentina: el caso de los Braun-Menéndez Behety y “La Anónima”," Tiempo y Economía, Universidad de Bogotá Jorge Tadeo Lozano, vol. 8(2), pages 15-47, July.
    • Handle: RePEc:col:000485:019439
    DOI: 10.21789/24222704.1745
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    More about this item

    Keywords

    Diversificación; Diversification; Empresas Magallánicas; Magellanic Business Groups; Patagonia Argentina; Argentinian Patagonia; Historia Económica; Economic History;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • G34 - Financial Economics - - Corporate Finance and Governance - - - Mergers; Acquisitions; Restructuring; Corporate Governance
    • H32 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Firm
    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups

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