Internacionalización e Internet: Nueva mirada al Marketing Internacional
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Cited by:
- Maria García-García & María Victoria Carrillo-Durán & Jose Maia, 2021. "The Maturity of Corporate Websites as a Digital Communication Channel in Portuguese SMEs’ Process of Adopting E-Commerce," Sustainability, MDPI, vol. 13(21), pages 1-18, October.
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Keywords
Sociedad de la información; empresa red; toyotismo; redes sociales; plan de internacionalización; inteligencia de mercados; internet; mercadeo relacional; gestión de marca; Information society; network organization; toyotism; social networks; internationalization plan; market intelligence; internet; relationship marketing; brand management.;All these keywords.
JEL classification:
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- R12 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Size and Spatial Distributions of Regional Economic Activity; Interregional Trade (economic geography)
- M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
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