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The Cultural Aspects and Economic Performance of Small Wixarica Artisan Businesses

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  • Luis Ángel Correa García

Abstract

The Huichol or Wixarika culture is one of the most important in Mexico. They are carriers of traditions transmitted from generation to generation. Their customs have been present since ancient times. They have values that are fundamental for the union of their community. From the theoretical approach of Resources and Capabilities, this empirical study aims to analyze how the cultural aspects influence the economic performance of small wixarika artisan businesses. The methodology used was multiple regression analysis. The construct “cultural aspects” was elaborated based on the literature review. The results show that the customs variable, measured through “making of handcrafted pieces as his parents taught him,” influences the income from the business. The variables tradition inherited from generation to generation and the values that parents instill in the business do not influence their economic performance. It concludes with the need to dignify and value the work of the artisans.

Suggested Citation

  • Luis Ángel Correa García, 2022. "The Cultural Aspects and Economic Performance of Small Wixarica Artisan Businesses," Revista Equidad y Desarrollo, Universidad de la Salle, vol. 38(38), pages 1-178, October.
    • Handle: RePEc:col:000452:020464
    DOI: 10.19052/eq.vol1.iss38.5
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    More about this item

    Keywords

    Handicrafts; Culture; Wixarika; Mexico;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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