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Bench Marking

Author

Listed:
  • AMALFI PADILLA
  • JUAN DE LA PENA
  • DIANA HERRERA
  • MARIA PADILLA

Abstract

La siguiente investigación tiene por objetivo, Aplicar la teoría del benchmarking al programa de administración de empresas de la universidad de Cartagena, analizando los procesos administrativos y académicos mediante técnicas de recolección de información. Esta es de naturaleza cualitativa, pues lo que pretende es describir un fenómeno. Esta investigación no pretende probar o medir un acontecimiento, todo lo contrario se busca encontrar nuevas realidades sobre el ámbito de aplicación de la teoría de referencia. Por último se elabora una completa descripción del proceso de aplicación de Benchmarking y sus definiciones fundamentales, en el programa de Administración de Empresas de la Universidad de Cartagena.

Suggested Citation

  • Amalfi Padilla & Juan De La Pena & Diana Herrera & Maria Padilla, 2010. "Bench Marking," Revista Jornadas de Investigación, Universidad de Cartagena, July.
    • Handle: RePEc:col:000395:007215
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    More about this item

    Keywords

    Benchmarking; modernización; evaluación de servicios; satisfacción; educación;
    All these keywords.

    JEL classification:

    • D20 - Microeconomics - - Production and Organizations - - - General
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • H75 - Public Economics - - State and Local Government; Intergovernmental Relations - - - State and Local Government: Health, Education, and Welfare

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