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J. V. Mogollon & Cia.: Cronica De Un Empeno Empresarial Pionero En Colombia

Author

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  • RAFAÉL GONZÁLEZ VIZCAINO
  • JUAN ANTONIO MENDOZA MERCADO
  • JÉNNIFER GIRALDO GUZMÁN

Abstract

En el nacimiento y auge de J.V. Mogollón & Cía. Concurren, con idiosincrasias variantes, muchos elementos que en Colombia, y en el mundo entero, caracterizan una exitosa gestión empresarial. José Vicente Mogollón Lavignac personifica, antes que nada, al pionero altamente motivado, cuyo deseo de superación es el móvil central de una brillante carrera. Nacido en la estrechez, debe trascender el estigma de la ilegitimidad que, a principios del siglo pasado y especialmente en comunidades pequenas como Cartagena, asfixiaba las voluntades débiles. El latente deseo de triunfar contra los prejuicios recibe el estímulo del temprano éxito en el pequeno taller de encuadernación.

Suggested Citation

  • Rafaél González Vizcaino & Juan Antonio Mendoza Mercado & Jénnifer Giraldo Guzmán, 2010. "J. V. Mogollon & Cia.: Cronica De Un Empeno Empresarial Pionero En Colombia," Revista Jornadas de Investigación, Universidad de Cartagena, July.
    • Handle: RePEc:col:000395:007204
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