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Responsabilidad social empresarial en la industria del tabaco en Colombia

Author

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  • Álvaro Vernazza Páez, Caidia Castellanos Suárez, Alexander Sellamen Garzón

Abstract

Resumen Este documento aborda la existencia de Responsabilidad Social Empresarial (RSE) para la industria del tabaco en Colombia y su impacto en los grupos de influencia (stakeholders). Se exploran los diferentes desarrollos de RSE de las industrias tabacaleras Coltabaco S.A., British American Tobacco Colombia S.A. y Protabaco S.A., en las cuales se en- contró que su nivel de RSE está clasificado en un rango medio y que existen debilidades, falencias e impactos negativos que deterioran el componente social de los grupos de in- fluencia. Se proponen dos indicadores de medición de RSE (IRSEPI e IRSEC), con los que se confirman las debilidades existentes en la política de responsabilidad del sector.

Suggested Citation

  • Álvaro Vernazza Páez, Caidia Castellanos Suárez, Alexander Sellamen Garzón, 2014. "Responsabilidad social empresarial en la industria del tabaco en Colombia," Revista CIFE, Universidad Santo Tomás, September.
    • Handle: RePEc:col:000195:013198
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    File URL: http://revistas.usantotomas.edu.co/index.php/cife/article/view/2106
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    References listed on IDEAS

    as
    1. World Health Organization, 2004. "Tobacco Industry and Corporate Social Responsibility ... an Inherent Contradiction," University of California at San Francisco, Center for Tobacco Control Research and Education qt6kf7q7v9, Center for Tobacco Control Research and Education, UC San Francisco.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    responsabilidad social empresarial; industria tabacalera; capital social; salud pública;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • I18 - Health, Education, and Welfare - - Health - - - Government Policy; Regulation; Public Health

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