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La implantación del cuadro de mando integral en el sector agroalimentario: el caso del grupo alimentario guissona

Author

Listed:
  • Oriol Amat Salas
  • Lucia Clara Banchieri
  • Fernando Campa Planas

Abstract

Resumen El Grupo Alimentario Guissona (ubicado en la provincia de Lleida en Espana), nació con una visión estratégica que le ha llevado a posicionarse con notable éxito en el mercado. Así mismo ha implementado diversas herramientas de gestión que le han permitido desarrollarse, adaptarse y crecer durante más de 50 anos. El presente artículo plantea la implantación de un Cuadro de Mando Integral (CMI) para poder monitorear la referida estrategia. Se sugiere implementar esta herramienta concreta, ya que es la quinta herramienta de gestión más utilizada en el mundo según el estudio bianual que realiza Bain & Company (Rigby & Bilodeau, 2013). La propuesta de CMI contenida en el presente estudio incluye 27 indicadores, clasificados en las 4 perspectivas propuestas en el CMI.

Suggested Citation

  • Oriol Amat Salas & Lucia Clara Banchieri & Fernando Campa Planas, 2016. "La implantación del cuadro de mando integral en el sector agroalimentario: el caso del grupo alimentario guissona," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 24(1), pages 25-36, June.
    • Handle: RePEc:col:000180:014279
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    More about this item

    Keywords

    Indicadores de gestión; Cuadro de mando integral; Toma de decisiones; Cooperativas agroalimentarias; Sector agroalimentario.;
    All these keywords.

    JEL classification:

    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M49 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Other

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