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Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia

Author

Listed:
  • Diana Marcela Escandón Barbosa
  • Andrea Hurtado Ayala

Abstract

Partiendo del concepto de orientación al mercado definido en el campo del marketing internacional, este artículo analiza los factores determinantes de la orientación exportadora y su influencia en los resultados empresariales de las pymes exportadoras en Colombia. A partir de una encuesta realizada en 2011 a 297 pymes manufactureras colombianas, se estima un modelo de redes neuronales tipo perceptrón multicapa para establecer la importancia de los determinantes de la orientación exportadora como factores que influyen en los resultados empresariales de las pymes exportadoras colombiana. Se concluye que la orientación emprendedora y la innovación son los factores determinantes de la orientación exportadora que más influyen en los resultados empresariales de las pymes en Colombia.

Suggested Citation

  • Diana Marcela Escandón Barbosa & Andrea Hurtado Ayala, 2014. "Los determinantes de la orientación exportadora y los resultados en las pymes exportadoras en Colombia," Estudios Gerenciales, Universidad Icesi, November.
    • Handle: RePEc:col:000129:012480
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1895
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    Cited by:

    1. J. Patricia Munoz-Chávez & Asdrúbal López-Chau & David Valle-Cruz, 2022. "Percepción de la calidad en restaurantes: un análisis mixto con redes neuronales," Estudios Gerenciales, Universidad Icesi, vol. 38(165), pages 449-463, November.

    More about this item

    Keywords

    Orientación exportadora; Resultados empresariales; Pymes; Innovación; Emprendimiento;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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