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Caracterización del comprador sogamoseno en súper e hipermercados

Author

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  • Edgar Sanabria Torres
  • Carlos Orlando Parra Penagos

Abstract

El objetivo del trabajo es caracterizar el comprador sogamoseno de súper e hipermercados con base en el modelo de Blackwell, Miniard & Engel (2003) y el soporte de Aaker & Day (1989), para así decantar en 4 variables: supermercado preferido, ambiente físico, aprendizaje y actitudes y, por último, la frecuencia de uso. Se utilizó un tipo de investigación cuantitativo en una población referenciada por los hogares pertenecientes a la ciudad de Sogamoso, Colombia (DANE, 2005). Se concluye que dichas variables inciden de forma importante en la decisión de compra del comprador al determinar qué lugar tiene mejores atributos según el estilo de vida y necesidades del mismo.

Suggested Citation

  • Edgar Sanabria Torres & Carlos Orlando Parra Penagos, 2013. "Caracterización del comprador sogamoseno en súper e hipermercados," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:011369
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1598
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    Cited by:

    1. Diana A. Londoño-Pulgarín & Francisco Muñoz-Leiva & Esmeralda Crespo-Almendros, 2020. "Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis," Energies, MDPI, vol. 13(19), pages 1-24, September.

    More about this item

    Keywords

    PerfilCompradorHipermercadoSupermercadoSogamoso;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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