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La filial trampolín: una innovación organizativa en la internacionalización de la empresa europea en Latinoamérica

Author

Listed:
  • José Pla Barber

Abstract

Este artículo dota de contenido teórico a los conceptos de país trampolín y filial trampolín. Una realidad en las relaciones Espana-Latinoamérica que, pese a estar continuamente presente en la agenda política y diplomática, no ha sido analizada desde el punto de vista de la investigación en dirección de empresas. La filial trampolín se configura como una innovación organizativa que permite capitalizar las ventajas del país trampolín en la mejora de la eficiencia de las estrategias de internacionalización de la empresa europea en Latinoamérica

Suggested Citation

  • José Pla Barber, 2012. "La filial trampolín: una innovación organizativa en la internacionalización de la empresa europea en Latinoamérica," Estudios Gerenciales, Universidad Icesi, December.
    • Handle: RePEc:col:000129:011323
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1476
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    More about this item

    Keywords

    Empresa multinacional; proceso internacionalización; filiales; Latinoamérica; España.;
    All these keywords.

    JEL classification:

    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • N26 - Economic History - - Financial Markets and Institutions - - - Latin America; Caribbean

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