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Clínica de Occidente: Franca Recuperación

Author

Listed:
  • Fernando Camilo Fernández
  • Jorge Karim Assis Reveiz

Abstract

Este documento muestra cómo bajo un sólido planteamiento estratégico y un adecuado despliegue táctico se puede superar condiciones desfavorables de una organización que ha estado deficientemente gestionada y que se debe desenvolver en un entorno fuertemente regulado por el estado y grupos económicos poderosos. En el presente caso, se trata la historia de la Clínica de Occidente de Cali, hasta el ano 2011, que pasó de ser una entidad con altos márgenes de rentabilidad enfocada en estratos medio-altos, a tener que acogerse a la Ley de Quiebra en 2004, por efecto de la implementación del nuevo Sistema de Salud de 1993. Después de un efectivo proceso de planeación estratégica alineado con el entorno, ha presentado una notoria recuperación, llevándola a un alto posicionamiento.

Suggested Citation

  • Fernando Camilo Fernández & Jorge Karim Assis Reveiz, 2012. "Clínica de Occidente: Franca Recuperación," Estudios Gerenciales, Universidad Icesi, September.
    • Handle: RePEc:col:000129:011322
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1518
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    More about this item

    Keywords

    Sistema de Salud en Colombia; Ley 100 y Ley 550 de la República de Colombia; Gestión Estratégica; Despliegue táctico; Liderazgo en Costos.;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L25 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Firm Performance
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other

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