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Redefinición y tendencias del concepto de estrategia para el gerente colombiano

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  • Jair Alexánder Gutiérrez Ossa

Abstract

En Colombia son pocos los estudios especializados realizados sobre estrategia y pensamiento estratégico con referencia al empresario y las empresas. La indagación muestra algunas investigaciones realizadas sobre la materia en la Universidad del Rosario, en la Universidad de los Andes y en la Universidad Icesi, pioneras en este tipo de estudios; que buscan conocer un poco acerca de cómo piensan y actúan los gerentes colombianos. Ésta vez, la pregunta sobre el tema se traslada al grupo de gestión empresarial de la Universidad ces y al grupo de Perdurabilidad Empresarial de la Universidad del Rosario, quienes a partir de las conferencias obtenidas en la cátedra empresarial en ambas instituciones, pretenden contribuir al interés por definir el concepto de estrategia desde la perspectiva del gerente colombiano.

Suggested Citation

  • Jair Alexánder Gutiérrez Ossa, 2012. "Redefinición y tendencias del concepto de estrategia para el gerente colombiano," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:011276
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    More about this item

    Keywords

    Estrategia empresarial; objetivos empresariales; estudios empresariales;
    All these keywords.

    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L60 - Industrial Organization - - Industry Studies: Manufacturing - - - General

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