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La Innovación Como Competencia Central En La Internacionalización De Las Firmas Latinoamericanas: El Proceso De Bico Internacional, Empresa Del Grupo

Author

Listed:
  • HECTOR OCHOA DIAZ
  • ANA MARÍA RÍOS MILLÁN
  • NATALIA SOLANO CASTILLO

Abstract

Bico Internacional es una empresa colombiana que ha marcado nuevas tendencias en la internacionalización de su operación. Este documento expone un análisis de caso referente a la experiencia de Bico en Colombia y en el extranjero, complementado con la aplicación de modelos teóricos como los de Prahalad y Hamel, Uppsala, Johanson y Vahlne y el propuesto por Stephen H. Rhinesmith, con el objeto de explicar el proceso de expansión de mercados seguido por la companía. Bico es una empresa con gran capacidad para responder a los desafíos que requieren los entornos locales e internacionales, pero también con la gran habilidad de innovar en sus productos, en el diseno de su estructura organizativa y en sus estrategias de marketing.

Suggested Citation

  • Hector Ochoa Diaz & Ana María Ríos Millán & Natalia Solano Castillo, 2011. "La Innovación Como Competencia Central En La Internacionalización De Las Firmas Latinoamericanas: El Proceso De Bico Internacional, Empresa Del Grupo," Estudios Gerenciales, Universidad Icesi, June.
    • Handle: RePEc:col:000129:009122
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1056/1080
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    More about this item

    Keywords

    Estrategia; internacionalización; innovación; valor agregado; Bico.;
    All these keywords.

    JEL classification:

    • F50 - International Economics - - International Relations, National Security, and International Political Economy - - - General
    • L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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