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E-Stakeholders: Una Aplicación De La Teoría De Los Stakeholder A Los Negocios Electrónicos

Author

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  • CARLOS HERNÁN GONZÁLEZ CAMPO

Abstract

En los negocios electrónicos la masifi cación de la personalización o masscustomization (por su traducción al inglés), es la principal estrategia de lasorganizaciones virtuales en su relación con los stakeholders (empleados,accionistas, proveedores y socios), para transformar su identificación,reconocimiento y gestión, de una forma muy diferente a la de una organizacióntradicional. El presente artículo de reflexión expone los resultados deuna investigación descriptiva, que desarrolla teóricamente el concepto EStakeholders,como un aporte a la evolución de la Teoría de los Stakeholders,propuesta por Mitchell, Agle y Wood (1997). Este aporte teórico del concepto delos E-Stakeholders, puede ser utilizado en futuras investigaciones empíricas,para estudiar el funcionamiento de las organizaciones virtuales.

Suggested Citation

  • Carlos Hernán González Campo, 2010. "E-Stakeholders: Una Aplicación De La Teoría De Los Stakeholder A Los Negocios Electrónicos," Estudios Gerenciales, Universidad Icesi, March.
    • Handle: RePEc:col:000129:008364
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    More about this item

    Keywords

    E-Stakeholders; e-business; teoría de los stakeholders; organizacionesvirtuales.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation

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