IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v9y2021i3p101-111.html
   My bibliography  Save this article

Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications

Author

Listed:
  • Olga Kolotouchkina

    (School of Humanities and Communication Sciences, University CEU San Pablo, Spain)

  • Carmen Llorente-Barroso

    (Faculty of Information Sciences, Complutense University of Madrid, Spain)

  • María Luisa García-Guardia

    (Faculty of Information Sciences, Complutense University of Madrid, Spain)

  • Juan Pavón

    (Institute of Knowledge Technology, Complutense University of Madrid, Spain)

Abstract

The Paralympic Games have become a relevant social and communication tool for the enhancement of global awareness and understanding of disability. The increasing visibility of this kind of global sports event, as well as the efforts of public authorities to make their host cities more accessible, evidence a relevant shift to new urban barrier-free experiences and discourses concerning disability. This research is guided by an exploratory case study approach to assess the disability representation and narratives within the context of the 2020 Tokyo Paralympic Games. The examination of some innovative communication strategies fostering the visibility of disability reveals a series of effective practices implemented in Japan. The focus on the personification of para-athletes, the celebration of public events to experience first-hand para-sports disciplines, as well as the engagement of school-children and young people in para-sports initiatives are predominant in the communication efforts of Tokyo 2020 in the pre-games period.

Suggested Citation

  • Olga Kolotouchkina & Carmen Llorente-Barroso & María Luisa García-Guardia & Juan Pavón, 2021. "Disability Narratives in Sports Communication: Tokyo 2020 Paralympic Games’ Best Practices and Implications," Media and Communication, Cogitatio Press, vol. 9(3), pages 101-111.
    • Handle: RePEc:cog:meanco:v9:y:2021:i:3:p:101-111
    DOI: 10.17645/mac.v9i3.4043
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/4043
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.v9i3.4043?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v9:y:2021:i:3:p:101-111. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.