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The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

Author

Listed:
  • Muslikhin Muslikhin

    (Faculty of Communication Sciences, Padjadjaran University, Indonesia)

  • Deddy Mulyana

    (Faculty of Communication Sciences, Padjadjaran University, Indonesia)

  • Dadang Rahmat Hidayat

    (Faculty of Communication Sciences, Padjadjaran University, Indonesia)

  • Prahastiwi Utari

    (Department of Communication Science, Sebelas Maret University, Indonesia)

Abstract

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors conclude that Tribunnews.com, the cyber media news, and the object of this research, makes social media a commodity and a content distribution channel, by involving all parts of the newsroom to utilize social media (structuration). The commodification of content is carried out by making information on social media an initial source for news production. Audience commodification by using the followers of social media accounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by Tribunnews.com for profit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news included in the media group—without providing additional wages. Spatialization was carried out by using social media as a means of news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet, including through smartphones and social media. Structuration achieved through the formation of a team dedicated to managing the use of social media in the production and distribution of news.

Suggested Citation

  • Muslikhin Muslikhin & Deddy Mulyana & Dadang Rahmat Hidayat & Prahastiwi Utari, 2021. "The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News," Media and Communication, Cogitatio Press, vol. 9(2), pages 110-118.
    • Handle: RePEc:cog:meanco:v:9:y:2021:i:2:p:110-118
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    References listed on IDEAS

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    1. Stephen Jukes, 2019. "Crossing the Line between News and the Business of News: Exploring Journalists’ Use of Twitter," Media and Communication, Cogitatio Press, vol. 7(1), pages 248-258.
    2. Monika Djerf-Pierre & Mia Lindgren & Mikayla Alexis Budinski, 2019. "The Role of Journalism on YouTube: Audience Engagement with ‘Superbug’ Reporting," Media and Communication, Cogitatio Press, vol. 7(1), pages 235-247.
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