Exploring the Effect of In-Game Purchases on Mobile Game Use with Smartphone Trace Data
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- Euy-Young Jung & Chulwoo Baek & Jeong-Dong Lee, 2012. "Product survival analysis for the App Store," Marketing Letters, Springer, vol. 23(4), pages 929-941, December.
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- Johannes Breuer & Tim Wulf & M. Rohangis Mohseni, 2020. "New Formats, New Methods: Computational Approaches as a Way Forward for Media Entertainment Research," Media and Communication, Cogitatio Press, vol. 8(3), pages 147-152.
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Keywords
computational methods; continual game use; in-game purchases; monetization; smartphone trace data; survival analysis;All these keywords.
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