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Domestic Connectivity: Media, Gender and the Domestic Sphere in Kenya

Author

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  • Jessica Gustafsson

    (School of Culture and Education, Södertörn University, Sweden)

Abstract

This article explores how increased media access and use influences Kenyan women’s everyday life and alters the domestic space. Based on 30 in-depth interviews with women in Uasin Gishu County, Kenya, the article demonstrates that women have incorporated newly gained media into their daily lives and routines. Increased media access has opened up the home and turned the domestic sphere from a secluded place into a connected space in which women can receive input from, connect with and interact with the world beyond their immediate surroundings whilst simultaneously remaining at home and fulfilling their traditional gender roles. Women’s media use thus reinforces their connection to the domestic sphere and the gendered division of labour. Although it has the potential to challenge gender inequalities, the extent to which this occurs depends on the individual woman’s ability to act on the imaginaries and ideas that media carry.

Suggested Citation

  • Jessica Gustafsson, 2018. "Domestic Connectivity: Media, Gender and the Domestic Sphere in Kenya," Media and Communication, Cogitatio Press, vol. 6(2), pages 188-198.
    • Handle: RePEc:cog:meanco:v6:y:2018:i:2:p:188-198
    DOI: 10.17645/mac.v6i2.1295
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