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Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns

Author

Listed:
  • Katerina Girginova

    (Annenberg School for Communication, University of Pennsylvania, USA)

  • Jeffrey Vadala

    (Mahoney Institute for Neurosciences, University of Pennsylvania, USA)

  • Andy Tan

    (School of Nursing, University of Pennsylvania, USA)

  • Kate Okker-Edging

    (Annenberg School for Communication, University of Pennsylvania, USA)

  • Kyle Cassidy

    (Annenberg School for Communication, University of Pennsylvania, USA)

  • Terri Lipman

    (School of Nursing, University of Pennsylvania, USA)

  • Melanie Kornides

    (School of Nursing, University of Pennsylvania, USA)

Abstract

In contrast with virtual reality which often aims to isolate a user from their surroundings in order to transport them to a distant place, augmented reality (AR) was uniquely designed to (re)contextualize local landscapes and to provide expanded human experiences in situ. This critical reflection adopts a “research through design” process to examine AR’s technological and affective capabilities in the context of three community co-created AR campaigns. We discuss how AR can become both a conceptual and practical tool for creating conditions of self-identification and, potentially, empathy between audience and content. Further, we explore how people and place become a critical part of AR’s infrastructure through the practice of empathic feedback loops.

Suggested Citation

  • Katerina Girginova & Jeffrey Vadala & Andy Tan & Kate Okker-Edging & Kyle Cassidy & Terri Lipman & Melanie Kornides, 2024. "Augmented Landscapes of Empathy: Community Voices in Augmented Reality Campaigns," Media and Communication, Cogitatio Press, vol. 12.
    • Handle: RePEc:cog:meanco:v12:y:2024:a:8581
    DOI: 10.17645/mac.8581
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