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Confusing Content, Platforms, and Data: Young Adults and Trust in News Media

Author

Listed:
  • Veera Ehrlén

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

  • Karoliina Talvitie-Lamberg

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

  • Margareta Salonen

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

  • Minna Koivula

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

  • Mikko Villi

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

  • Turo Uskali

    (Department of Language and Communication Studies, University of Jyväskylä, Finland)

Abstract

News media trust, and the lack thereof, has been a prominent topic of discussion among journalism scholars in recent years. In this article, we study young adults’ trust in news media from the perspectives of platformisation and datafication. For the empirical study, we collected interview data from 23 Finnish 19–25-year-old young adults and analysed it inductively with applied thematic analysis. Our analysis reveals that trust negotiation is relational and entails not accepted, but forced vulnerability in relation to news media and the platforms on which they operate. Unclarity about the agency of news media on social media platforms causes young adults to experience powerlessness and anxiety in the face of data collection, which in practice translates into indifference toward their data being used by both news media and social media platforms. We show that young adults face a variety of challenges when navigating the online (news) media environment, which as we identify, can result in three trust-diminishing confusions about content, platforms, and data. This may have profound effects on how journalism is viewed as a cornerstone of a democratic society.

Suggested Citation

  • Veera Ehrlén & Karoliina Talvitie-Lamberg & Margareta Salonen & Minna Koivula & Mikko Villi & Turo Uskali, 2023. "Confusing Content, Platforms, and Data: Young Adults and Trust in News Media," Media and Communication, Cogitatio Press, vol. 11(4), pages 320-331.
    • Handle: RePEc:cog:meanco:v11:y:2023:i:4:p:320-331
    DOI: 10.17645/mac.v11i4.7104
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