When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
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- van Reijmersdal, Eva A. & Rozendaal, Esther & Buijzen, Moniek, 2012. "Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames," Journal of Interactive Marketing, Elsevier, vol. 26(1), pages 33-42.
- De Jans, Steffi & Hudders, Liselot, 2020. "Disclosure of Vlog Advertising Targeted to Children," Journal of Interactive Marketing, Elsevier, vol. 52(C), pages 1-19.
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- Claudia Riesmeyer & Arne Freya Zillich & Thorsten Naab, 2022. "Editorial: Digital Child- and Adulthood—Risks, Opportunities, and Challenges," Media and Communication, Cogitatio Press, vol. 10(1), pages 301-304.
- Beatriz Feijoo & Luisa Zozaya & Charo Sádaba, 2023. "Do I question what influencers sell me? Integration of critical thinking in the advertising literacy of Spanish adolescents," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
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Keywords
advertising literacy; children; hybrid advertising; mobile devices; parents perceptions; persuasive intention;All these keywords.
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