IDEAS home Printed from https://ideas.repec.org/a/cog/meanco/v10y2022i1p120-123.html
   My bibliography  Save this article

OK, Boomer: New Users, Different Platforms, New Challenges

Author

Listed:
  • Luis M. Romero-Rodríguez

    (Department of Communication Sciences and Sociology, Rey Juan Carlos University, Spain / ESAI Business School, Espiritu Santo University, Ecuador)

  • Santiago Tejedor

    (Department of Journalism and Communication Sciences, Autonomous University of Barcelona, Spain)

  • Inmaculada Berlanga

    (Faculty of Business and Communication, International University of La Rioja, Spain)

Abstract

The popularization of new interaction spaces brings new narratives and social phenomena that merit attention from the scientific community. Based on the existing literature on the new challenges facing the communication discipline with these emerging narratives, this editorial summarizes the empirical and theoretical contributions of the thematic issue entitled “New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations.” The authors emphasize that the studies selected for this thematic issue explore the innovative features and opportunities of the emerging scenarios and offer a cautionary account of their structural problems and the urgency of a new media literacy.

Suggested Citation

  • Luis M. Romero-Rodríguez & Santiago Tejedor & Inmaculada Berlanga, 2022. "OK, Boomer: New Users, Different Platforms, New Challenges," Media and Communication, Cogitatio Press, vol. 10(1), pages 120-123.
    • Handle: RePEc:cog:meanco:v10:y:2022:i:1:p:120-123
    DOI: 10.17645/mac.v10i1.5050
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/mediaandcommunication/article/view/5050
    Download Restriction: no
    File URL: https://libkey.io/10.17645/mac.v10i1.5050?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:meanco:v10:y:2022:i:1:p:120-123. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira or IT Department (email available below). General contact details of provider: https://www.cogitatiopress.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.