Leveraging Eco-Innovation in Building Green Products: Practical Examples from Organizations

Challenges related to the environment have led companies and researchers alike to focus more on how to develop sustainable products, leaning them into choosing more sustainable production patterns and raising attention to eco-friendly consumption. Clients’ interests are shifting more towards purchasing green products who provide great benefits for the environment. All these stakeholders become more and more preoccupied with finding ways to improve the planet and the lives of the people. Considering these aspects, it is important for organizations to concentrate their efforts into adopting an eco-innovation process in order to develop new products taking into account the implications they have on the environment. Some companies are still reluctant in using eco-innovation, thinking that they need to have higher costs and clients not being interested in buying green products. This research paper concentrates on providing examples of companies which use eco-innovation in creating green products having a high success on the market they operate in. These companies’ decision in using eco-innovation in their activities come as a response to the current environmental challenges and it highlights their commitment to the Sustainable Development Goals adopted by UN to be met by 2030. This study provides evidence for companies to adopt eco-innovation for developing their products, processes, and how it revolutionizes the way they operate.