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Customer Relationship Management Using Business Software

Author

Listed:
  • Florian GYULA LASZLO

    (Partium Christian University, Oradea)

Abstract

The proposed research looks at the CRM business software concerning the new client management services in different companies and uses case studies. Although it is one of the least understood software programs CRM (customer relationship management) is one of the most useful business software programs that can help companies connect with customers or potential customers with more elements. The research underlines the changes necessary to maximize the benefits of customer relationship management. In order to extend the knowledge in this area the research is interdisciplinary. It uses a structural approach to model the determinants of organizational performances using CRM software analysis and to measure the complex relationships concerning risks in customer relationship management and different facets of organizational performances related to the benefit for customer relationship management.

Suggested Citation

  • Florian GYULA LASZLO, 2018. "Customer Relationship Management Using Business Software," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 18, pages 291-298, December.
    • Handle: RePEc:cmj:seapas:y:2018:i:18:p:291-298
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    References listed on IDEAS

    as
    1. Luigi Dumitrescu & Simona Vinerean, 2010. "The Glocal Strategy Of Global Brands," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(3), pages 147-155, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    CRM software; Customer manament; Variables;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • C54 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Quantitative Policy Modeling

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