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Metaphorical Representation Of Life And Work In An Economic Context

Author

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  • Magdalena DANILEȚ

    (Alexandru Ioan Cuza University of Iași)

Abstract

The present paper represents an introduction in the theory of the conceptual metaphors and the study of metaphors associated to work which appear in economics and economics research literature. More precisely, our paper aims to map metaphors of work and life in the context of labour mobility. We start from the premise that our representations of life and work encapsulated in metaphors that we use daily are in a relationship of interdependence (reciprocal determination) with representations of the organizational context in which we work. We associate the organizational context term directly with an organization/company to which the employer relates at a certain moment, and indirectly with the organization as „organized society at the level of community, state, civil society”.

Suggested Citation

  • Magdalena DANILEȚ, 2017. "Metaphorical Representation Of Life And Work In An Economic Context," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 14, pages 217-220, August.
    • Handle: RePEc:cmj:seapas:y:2017:i:14:p:217-220
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    References listed on IDEAS

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    1. Claudia Ioana CIOBANU & Florin-Alexandru LUCA, 2016. "Relationship Marketing Strategies For Service Firms," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 12, pages 503-506, December.
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    More about this item

    Keywords

    Metaphor; Work; Labour;
    All these keywords.

    JEL classification:

    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
    • Y80 - Miscellaneous Categories - - Related Disciplines - - - Related Disciplines

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