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Quantitative Study On The Involvement Of Bricolage Companies In Social Responsibility Activities

Author

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  • Mihai-Cosmin FANARU

    (Universitatea Transilvania from “Brasov”)

Abstract

The main purpose of this paper is to analyze the influence of social responsibility actions of the main bricolage companies doing business in Romania on their value, and mutually the impact these activities have on various social sectors. CSR (Corporate Social Responsibility) is a concept related to the contribution that companies need to have to the development of modern society. Over time, this contribution has been theorized by many different schools of thought. "Responsible" initiatives of companies have been named by a variety of terms: corporate citizenship, corporate philanthropy, corporate societal marketing, community affairs, community development etc. Consequently, currently, to demonstrate that it is "socially responsible", a company must understand the principles of CSR that are internationally promoted and regularly report about the integration of these principles in its activities.

Suggested Citation

  • Mihai-Cosmin FANARU, 2016. "Quantitative Study On The Involvement Of Bricolage Companies In Social Responsibility Activities," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 247-251, July.
    • Handle: RePEc:cmj:seapas:y:2016:i:11:p:247-251
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    More about this item

    Keywords

    Social responsibility; Qualitative marketing research; Bricolage market; Impact;
    All these keywords.

    JEL classification:

    • C54 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Quantitative Policy Modeling

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